Matcha Club
Illustration
Branding
Overview
A contemporary brand identity created for a modern matcha company focused on lifestyle culture, packaging, and editorial visual storytelling.
Industries
Food & Beverage, Lifestyle
Recognition
Challenge
The brand needed a visual identity that could combine product storytelling, editorial visuals, and a lifestyle-focused aesthetic without feeling overly commercial. The challenge was creating a system that felt modern, minimal, and flexible enough to support packaging, campaigns, and future product expansion.
Design
We developed a clean visual direction built around soft typography, structured layouts, neutral tones, and photography-led storytelling. The identity system focused on packaging, art direction, printed materials, and creating a calm visual rhythm inspired by modern café and lifestyle culture.
Outcomes
The final result delivered a cohesive visual identity that strengthened brand recognition and created a more consistent foundation across packaging, campaigns, merchandise, and social content.
Client quote
“Our new identity feels much closer to the direction of the brand and the community we’re building around it. The final result gave us a stronger visual foundation and a more recognizable presence across every touchpoint.” — Emi Tanaka, Founder at Matcha Club
